Why your website might be sending the wrong message

Written By Hannah Cawthorn

There’s a split second before you share your website link where your stomach does a tiny squeeze. Almost like your site is about to walk into a room wearing an outfit you’re realllyyyy not sure about. If you’ve ever hesitated before sharing your website, you’re in very familiar company.

Your website carries so much of your story, your early experiments, your growth, and sometimes a few leftover design choices from 2am decisions. Nothing to be ashamed of. The goal is to help it catch up to the person you are now.

Common signals your website might be sending the wrong message

  • Outdated fonts and colours: Small choices can create big ripples. When your fonts feel random or your colours don’t quite match the world you’re building, the whole site can feel like it’s living in an old chapter. Choosing updated styles that reflect where your business actually is today gives your site a sense of presence.

  • Unclear messaging: If a visitor has to do detective work to understand what you do, their attention drifts. A clear line at the top of your homepage works like a friendly introduction. Quick, confident, welcoming.

  • Imagery that no longer feels like you: Sometimes the photos on your site tell a past version of your story. Fresh images can shape the entire tone without needing to rebuild everything.

 

Actionable tips

  • Swap your fonts: Choose one modern headline font with character and a simple paragraph font that feels easy on the eyes. This keeps your design crisp without losing warmth.

  • Write a sharper intro statement: Start with what you do and who you support. One sentence is enough. Think of it as your digital front door opening with clarity.

  • Refresh your imagery: Choose photos that reflect your current energy. Even updating one key image can shift how polished your site feels.

Hannah Cawthorn